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Our Enduro Denim Jeans are a classic, timeless cut that recalls an era when jeans were made to take a beating. To be honest, this may just be the last pair of jeans you ever need to buy - and now they’re better than ever.

Around here, we live in denim. And despite seeking the highest quality denim we could find, we would find ourselves with blown out crotches, worn through knees, and pockets with holes in them after only a few seasons of hard wearing use. So, we set out to create the most durable pair of jeans ever made. Then we set out to make them even tougher.

With years in the making and every possible detail thought through and through, we’ve rebuilt the Enduro Denim Jeans from the ground up. Since August 2017 (to be exact), we’ve worked tirelessly to develop a denim jean that will hold up to our abusive lifestyles and won’t fail us when the going gets tough. American made and reinforced with Dyneema® in the actual yarn for increased abrasion and tear resistance, our updated 14.5oz denim pushes that formula further - now with more Dyneema, more nylon, and a touch of stretch for good measure.

We won’t bore you with a bunch of technical data, but here’s the short version: Dyneema® is the world’s strongest fiber, pound for pound stronger than steel, and it’s woven directly into the yarn — not just added as a patch or coating. That means the abrasion and tear resistance lives in the fabric itself, at every point of wear, not just the spots we reinforced by hand. Blended with cotton for that broken-in, true-denim hand feel and nylon for added toughness and resilience against the elements, this is denim built to survive falls, scrapes, and everyday abuse without giving up the look and feel of a real pair of jeans. A small percentage of elastane rounds out the blend, giving the denim flex right out of the box. No long break-in period standing between you and a comfortable pair of jeans.

We also rebuilt the front pockets from the ground up. We call them our “Western Rider Pockets” - an angled front pocket designed for easy access whether you’re in the saddle, in the truck, or on the bike, while keeping your keys, phone, or wallet secure and in place when things get rough. Function first, always.
The best part? These not only perform better than your average denim, they still fade the same way your favorite pair of denim would.

Want to read a bit more about Dyneema®? Read through our "Enduro Denim Jeans: Built To Last" blog post for a bit more on how we used the world's strongest fiber to reinforce our Enduro Denim Jeans.

SPECS + DETAILS:

Made in the USA
14.5oz Enduro Denim:
- 38% Cotton / 35% Dyneema® / 22% Nylon / 5% Elastane
9oz twill reinforced back pocket
9oz black twill pocket bags
“Western Rider Pockets” — angled front pockets built for easy access on the bike, in the saddle, or behind the wheel, while keeping items secure
Triple-needle felled on rise and back yoke
Double rear belt loop
Raw veg-tanned leather label
Custom I&R copper button at entry
Copper rivets on all critical points of pockets
Heavy front-entry zipper
Now with added stretch for out-of-the-box comfort and flexibility
5-star rated; one of our most popular pieces that we’ve ever created

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